Preparation Phase

1. Strategy, Value Proposition, and Competitive Analysis

We work with you to develop a robust strategy, clearly define your value proposition, and craft compelling messaging. This ensures that your campaign communicates your unique benefits and resonates with your target audience.

2. Full video podcast branded to your company

We produce a high-quality, full-length video podcast tailored to your brand, featuring engaging and relevant content. This serves as a powerful introduction to your expertise and industry presence, helping to establish authority and credibility with your target audience.

3. Campaign Specific Demand Generation Website

We create a dedicated, campaign-specific website, like ntsrenewables.com, to act as the central hub for all campaign activities. This site is designed to capture leads, provide valuable information, and drive engagement with your audience.

4. Campaign Specific High Value Asset

We develop a high-value asset, based on your knowledge and value proposition. This asset is designed to educate your audience, provide actionable insights, and drive conversions.

5. LinkedIn Profile Pages Optimization

We optimize your LinkedIn profiles to align with the campaign messaging and branding. This ensures that your online presence is professional, consistent, and designed to attract and engage your target audience.

6. Data sourcing, enrichment, segmentation

We gather and enrich data from dozens of sources to create highly targeted audience segments with accurate data. This allows us to tailor our messaging and outreach efforts to specific prospects, increasing the effectiveness of the campaign.

7. Influencer identification

We identify key influencers in your industry who can amplify your message and reach. Collaborating with these influencers helps to expand your reach and build credibility within your target market.

8. All multi-channel systems setup

We set up all necessary multi-channel systems, including email, LinkedIn, ads, content calendar, tasks, tracking analytics, and integrations. This comprehensive setup ensures a seamless and coordinated campaign execution across all channels, including custom domains targeted toward ICP, SPF, DKIM, DMARC, tracking domains, and a minimum two-week email box warm-up.

Warm Up Phase

1. Contact Specific Linkedin Advertising

We launch targeted LinkedIn ads (both image and video) to reach your specific prospects. These ads are designed to capture attention and drive engagement, warming up your audience for further outreach.

2. Organic Posts Based on Campaign Targeting

We create and post 2-3 organic LinkedIn posts per account per week, tailored to your campaign and writing style. These posts help maintain a consistent presence and engage your audience with valuable content.

3. Prospect Engagement on LinkedIn

We identify posts made by your prospects on LinkedIn and send your team tasks to engage with them. This proactive engagement helps to build relationships and increase visibility within your target accounts.

4. Warm Introduction Network Analysis

We perform a deep network analysis to find warm introduction opportunities into your prospect accounts. Leveraging your current customers and LinkedIn networks, we create meaningful connections that facilitate trust and engagement.

5.Messaging to Top Influencers

We reach out to top influencers identified from the data set, inviting them to participate in a podcast. The goal is to secure additional episodes featuring industry voices, co-branded with your brand, enhancing your content library and reach.

6. Weekly Reporting and Optimization

We provide weekly reports, learning insights, and on-the-fly campaign optimizations. This ensures that our strategies remain effective and adapt to any new insights or market changes.

Outreach Phase

1. Handwritten note mailed to prospects

We send personalized handwritten notes to your top prospects, creating a memorable touchpoint that stands out from digital communications, kicking off the outreach campaign

2. 8-touch email campaign sequence

We execute an 8-touch email campaign sequence to nurture leads and drive conversions. Each email is carefully crafted to provide value and move prospects through the sales funnel.

3. 4-touch phone campaign sequence

We conduct a 4-touch phone campaign sequence to connect with prospects directly. These calls are designed to build rapport, address questions, and advance the sales conversation.

4. 2-touch direct LinkedIn outreach sequence

We initiate a 2-touch LinkedIn outreach sequence, reaching out directly to prospects with personalized messages. This approach leverages LinkedIn’s professional network to establish connections and drive engagement.

5. Continued LinkedIn Ads + Retargeting + Messaging campaign

We maintain ongoing LinkedIn ads, retargeting, and messaging campaigns to keep your brand top of mind. These efforts ensure sustained visibility and engagement with your target audience.

6. Continued LinkedIn prospects posting identification

We continue to monitor and identify LinkedIn posts made by prospects, allowing your team to easily engage with their content to build relationships and drive interaction.

7. Continued LinkedIn organic posting

We sustain a regular cadence of organic LinkedIn posts, keeping your audience informed and engaged with relevant and valuable content.

8. Weekly Reporting and Optimization

We provide weekly reports, learning insights, and on-the-fly campaign optimizations. This ensures that our strategies remain effective and adapt to any new insights or market changes.

Bonuses

Event Prep and Follow Up

We assist with preparation and follow-up for any relevant events, ensuring that your participation is maximized and leads are effectively nurtured post-event.

Rep Firm Orchestration

If you are a manufacturer with rep firms, we can amplify your message by enlisting them in the campaign. This coordinated effort ensures that your entire sales force is aligned and working towards the same goals, significantly increasing your reach and impact.

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